Mastering the Dynamic Market

High energy. High stakes. Hyper opportunity. Constant change. Today’s GTM / marketing executive needs to navigate an industry that demands both technical expertise and creative problem solving at the speed of digital decisions.That’s where I thrive.

My job is growing business, bringing a proven track record of incubating, launching, and scaling award-winning global companies.

CONNECT WITH ME

Generated $1B+ in Revenue by Building Agile Teams, Driving Smart Decisions, and Pivoting in a Changing Market.

How I Work

The truth is, innovation is not enough. Every promising product and service needs mission critical objectives, achievable outcomes, real-world strategies, and a compelling narrative.

I work as an architect and steward for the brand, recruiting and leading teams that share a performance driven mindset. The method is customer-centric, the goals are data driven, and the results are enterprise wide. It’s about maximizing potential. Whatever the next level is, that’s where we’re going.

My Story

I am a visionary Go-To-Market and product leader with over 20 years of experience transforming and scaling Enterprise B2B technology businesses. Throughout my career at Oracle, SAP, VMware, Turntide, and Craft, I have driven innovation, repositioned brands, integrated acquisitions, and led high-performing teams ranging from 25 to 200 professionals. My passion lies in aligning brand, product, and GTM strategies to fuel high-impact growth. I’ve had the privilege of scaling SAP Analytics to over $2B, SAP Hana to $500M, and VMware IoT and Edge to $50M+.

With deep expertise in AI/ML, SaaS, Edge to Cloud Infrastructure, and ClimateTech, I have built groundbreaking GTM programs, launched industry-recognized products, and expanded market reach across Public Sector, Manufacturing, Retail, Healthcare, Financial Services, and Energy. One of my proudest achievements was leading Turntide AI Sustainability from $27M to $120M+ and spearheading SAP’s Executive Briefing Center on wheels, generating $200M+ in revenue.

Honored with VMware’s Top Talent Award and recognized as one of Enterprise IT’s Leading Women in Tech, I thrive on building category-defining businesses. I bring strategic vision, operational excellence, and a passion for fostering innovation-driven success.

Beyond my professional work, I enjoy mentoring future leaders and exploring emerging technologies. I am available for board memberships and advisory roles and am committed to shaping the next generation of industry pioneers.

My Expertise

Business Executive • Chief Marketing Officer
Board Member • Advisor

‍Technologies‍

AI/Machine Learning/Analytics
Big Data
IoT & Edge Computing
SaaS
Cloud
ClimateTech

Key Competencies

Product Marketing
GTM Strategy & Commercialization
Demand Generation
Product Strategy
Brand & Digital Transformation
Thought Leadership & Executive Communications
Solution Selling & Enablement
Strategic Partnerships
High-Performance Team Leadership

Leadership Principles

Empower the Team with Energy, Focus & Agility

Motivate the team to be strong decision makers, who drives focus, data-driven results, and can pivot fast with lean execution.

Be Customer Centric

Have maniacal focus on the end to end customer journey and pain points, and be dedicated servant leaders to all customers internally and externally.

Coach vs. Problem Solve

Build high performance teams who can lead marketing functions with confidence and proven results.

Start with the Why

Provide the logic and understanding of why decisions are made or why one has a recommended direction for the business.

Think Big, Drive Creativity, and Innovation

Align team with long term company vision, and encourage strong, creative, strategic mindset who pushes the status quo to reach business goals.

Lead with Compassion and Transparency

Promote fairness, honesty, integrity, and respect in all of our business practices and relationships.

Mimi in action
through the years

Mimi in Action Through the Years

Mimi took the stage as a panelist at Procurement and Supply Chain Live in London, discussing effective strategies to mitigate disruptions, enhance visibility, and foster a resilient supply chain.

Mimi Spier is one of the most results driven, creative, and strategic GTM leaders I have worked with. I had the pleasure to work with Mimi first at SAP in the Analytics business and then I recruited her to run marketing at Turntide Technologies when I was the Chief Product Officer. Mimi has a remarkable ability to blend strategic market vision, data driven decision making with deep product insight. At Turntide we acquired 6 companies in 6 months and Mimi re-defined our corporate positioning, aligned the marketing execution and execution across teams, and created a compelling GTM strategy that was crucial in driving our brand forward and achieving 5+x pipeline across business units. Mimi’s leadership style fosters collaboration across teams. Mimi was a critical aid in raising an additional $400M in funding. I’m grateful for the opportunity to work along side such a skilled and forward-thinking leader.

Brad Surak

CEO of Jeppesen
Vice President, Digital Aviation Solutions

$400M

Funding

Mimi is one the best CMOs I have worked with in my career. She has been an instrumental partner to my sales organization at Turntide. She built an exceptionally strong and data driven marketing team who was hard working, strategic, and highly efficient across all marketing functions. She reinvented Turntide from being a motor company to a sustainable operations and electrification platform. She built a highly effective GTM strategy, demand gen engine and a compelling company narrative helping us to achieve 2.5X revenue.

Carl Burrow

CRO, Zeitview
(former CRO, Turntide)

2.5x

Revenue Increase

Mimi has been an instrumental part of my management team for over 10 years between SAP and VMware. She is known for creating and driving emerging businesses and bringing innovation and growth to our core business. She is also an excellent executive spokesperson and creative marketing leader who has been a go to person to deliver key messages externally. I know if Mimi is leading an initiative it will be collaborative, enterprise grade, and deliver exceptional results.
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Sanjay Poonen

CEO, Cohesity

200M - $1B

Growth Strategy

Mimi and I have worked together for many years across my tenure and she has had an instrumental impact consistently throughout (Business Objects, Hyperion and SAP). The breadth and depth of her knowledge and experience in the Analytics/AI industry and across all marketing functions makes her one of the strongest CMOs to drive next-level growth in hyper growth companies.

Stephanie Buschemi

CMO Confluent
(former CMO Salesforce)

$100M - $500M

Revenue Growth

Mimi worked for me and then as a peer to me for many years at SAP. She is a high energy, dynamic and creative marketer who pushes boundaries and has a drive to see her big ideas and high level strategy through to completion. Her tenacity helped us bring SAP Analytics solutions to 24 industries across SAP. She was highly valued as part of the executive team, created great relationships with internal stakeholders as well as customers, partners and influencers.

Jason Rose

Sr. VP, Digital Sales & Marketing
Paychex

24X

Industry Market Expansion

Mimi came in as a fractional CMO for SigmaSense and has been instrumental in taking us from a very technical semiconductor chip company to a ‘change the world’, business driven, technology company powering AI. She brings deep technical expertise, big picture vision and the ability to distal complex, multi-product technical messaging into compelling, simplified, outcomes focused messaging and positioning, She also re-created our brand to be more modern, enterprise grade and align to our new positioning. Mimi has been instrumental at helping us fundraise and acquire new customers. She is a joy to work with.

David French