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A product innovator who can create and drive customer centric, differentiated product and portfolio strategies, packaging and pricing, messaging and positioning and compelling content to help organizations expand into new markets and secure a competitive advantage.
Evolved Craft’s platform strategy, corporate positioning, product messaging and pricing to be ready for scaled growth.
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Rationalized 6 acquisitions and offerings across 5 business units and 3 industries into one cohesive product positioning.
Visualize SigmaSense’s complex offerings across industries in a compelling video narrative.
Differentiated VMware from competitive cloud providers with hybrid cloud to edge strategy.
A GTM leader who creates the most efficient, sustainable scaled growth with the right go to market, demand gen, product-led growth strategies, sales plays and achieves industry leading results across the funnel.
Improved MQL conversion from 1% to 9%+ and delivered 5X pipeline with clearly defined ICP and creative demand gen strategies.
Built a foundational marketing tech stack and growth strategy to support the path to $300M across three business units and enterprise and mid market.
Created 100M+ in pipeline, attracted first 50 customers and partners, and influenced 100s of millions of VMware sales through inspiring and compelling demand gen initiatives.
Developed demand-gen plan and strategy for path to 1B in Analytics and Big Data sales (SAP) with consistent 4x pipeline.
Motivate, educate and inspire global sales teams by leading strategy and execution for Global Sales Kickoff for SAP Analytics (5k), VMware (10K) and Turntide (200).
Partnered with the CEO to raise the next funding round achieving unicorn status. Read article
Generated over 200 million in pipeline in 6 months through the legendary Big Data bus with interactive, customer experiences and expanded into China and Europe.
An architect and steward of the brand, Mimi leads teams to develop their unique brand personality, craft their compelling corporate and investor narratives, and create a superior customer journey that is enterprise grade, inspiring and simple to understand.
Created new compelling company brand, website and cohesive platform positioning in a crowed supply chain market. View Vision Video
Created new company narrative and drove awareness to all key stakeholders and sustainability influencers.
Won over 10 company and product awards and attracted leading publications to drive share of voice.
Collaborated with partners and customers to showcase the impact of Turntide Technologies.
Increase share of voice and drove awareness for Turntide in the crowded sustainability space.
Mimi helps organizations stand out as award winning industry leaders through breakthrough, strategic analyst relations, state of the art customer experiences and advanced marketing at global scale.
Drove Craft’s market and platform strategy that lead to being awarded Value Leader and Top 50 Companies to Watch by Spend Matters.
Drove technology start up Molecula to be included in 3 Gartner Industry reports, 2 Forrester reports, and awarded the Ventana Digital Innovation Award within 18 months.
Created a new industry category called ‘Analytics’ recognized by leading Analysts (Gartner, Forrester, 451 Research, IDC, etc...) and Gartner created a Magic Quadrant for Analytics and BI.
Developed VMware IoT and Edge strategy and vision, lead 200+ people in new business unit.